Creative Director | Peruvian Fine Jewellery and Founder | Casa Collab
Peruvian designer Andrea Jose, MA alumni from Central Saint Martins, strives to transform the way we view the resourcing and production of jewellery. Working in social development with mining projects whilst learning jewellery techniques with master artisans, the particularly male dominated mining industry inspired and motivated her to value the work of strong female community leaders. She celebrates the value of a reciprocal approach within the jewellery system.
Combining social entrepreneurship, design and collaboration with historians, biologists, artisanal mining communities and goldsmiths from Peru, her collections reflect tradition with a futuristic vision.
Because the connection between gold and the land where it comes from has often been forgotten, Andrea Jose pioneered the B economy movement through Casa Collab, the first B certified jewellery company in Latin America.
New Sources in Gold
A collaborative process between Don Pedro, a miner from the Amazon Rainforest trained in mercury-free mining and reforestation practices by New York NGO Pure Earth, and Peruvian designer Andrea Jose marks the beginning of a new value chain to articulate responsible sourcing within the jewellery industry in this region.
Creating a sustainable supply chain based in the principle of reciprocity. This collaboration has empowered more miners and jewellers to join into the movement of responsible mining in the Peruvian Amazonian region.
Video about the collaboration with Pure Earth: https://www.youtube.com/watch?v=lsBUI4_2irA&t=2s