The Context: Sustainability challenges facing businesses and jewelry companies.

Practical Application: The approach to sustainability at Swarovski, and its responsible jewelry materials portfolio.

Dax Lovegrove has worked in corporate sustainability for nearly 20 years working across NGO and private sectors. He has advised companies in various sectors on their sustainability strategies and their role in accelerating the green economy.

Dax is the Global VP of Sustainability at Swarovski. He leads on the international strategy for the business moving forward in sustainability across the value chain - from supply chain practices to inspiring fashion designers to engaging customers.

He is also a Trustee at Earthwatch Europe.

Previously, he was Director of Sustainability & Innovation at home inprovememt company - Kingfisher plc where he worked on all things ‘net positive’ and innovative to progress the sustainability plan and advocacy activities across the group of operating companies in Europe.

Before this, he supported WWF’s international work with business for over a decade, developing the organisation's strategy for engaging with business & industry to win support for conservation and for shifts towards a green economy and he set up partnerships with the likes of M&S and Sky Television. He drove the net positive movement forward while also leading WWF’s international Green Game Changers programme – promoting green business innovation.

He has a Masters in Sustainable Development.